Limited Brands attaining a stronger leadership role in building relationships and partnerships with women owned businesses through WBENC

Limited Brands leaders throughout the enterprise reached out to many prospective women suppliers at the 7th annual Women's Business Enterprise National Council's (WBENC) conference and trade fair, held in Miami Beach, Florida June 26-29, 2006.

More than 2,500 attendees representing 300+ companies across the country attended this year's event, for which Limited Brands served as the corporate sponsor and leading trade fair exhibitor.

The cross functional team from Limited Brands shared ideas, networked with potential clients as well as educated suppliers about our brands, businesses and Supplier Diversity Program. At Limited Brands' trade booth, conference attendees were given the opportunity to meet one of our WBE suppliers, Tara Abraham of Accel inc., the creative expert behind the design and assembly of our fabulous gift sets. Attendees received a Bath & Body Works gift set and a small hooded stuffed PINK toy dog that they could take home with them.

"This is a wonderful conference and we are happy we had the opportunity to sponsor it for a second consecutive year. It's a great way to network with new suppliers and the business relationships we've gained over the years from attending is invaluable," said Maria Prince, Director, Strategic Sourcing, Limited Brands. "Our supplier diversity program continues to grow because of these relationships. For us, doing business with qualified and certified women business enterprises (WBEs) is a smart business decision that reflects our customer and associate base," added Prince.

"The gift sets and PINK toy dogs are a perfect icebreaker for prospective women suppliers seeking to do business with Limited Brands," said Prince. "We look forward to following up with several of the WBE contacts we made at the conference."

Representatives from Limited Brands Supplier Diversity Council and others will also be attending the 2006 National Minority Supplier Development Council (NMSDC) Conference and Business Opportunity Fair scheduled for October 29 - November 1 in San Diego, California.