General Electric's latest "ecomagination" corporate responsibility report notes that the future is brighter, thanks to Limited Brands changing a few light bulbs.
The report, available on www.ge.com/ecoreport, recognizes Limited Brands for choosing energy-saving lighting systems and light bulbs that use less electricity to create comparable light – a process GE calls re-lamping. By re-lamping our stores, the report says, we have notably reduced energy consumption that has "a major impact to the environment." Our most recent effort includes converting more than 400,000 sockets to eco-friendly bulbs.
Re-lamping is one activity in our ongoing commitment to integrate the protection and preservation of global resources into our everyday business practices. More on our corporate social responsibility pledge and accomplishments are available on www.limitedbrands.com/social_responsibility/environment.jsp.
"While GE works to meet energy challenges at home, it is also applying re-lamping efforts to promote business growth. A number of GE customers are converting their facilities with the new energy-savings lighting systems. Limited Brands has been using GE's lighting products over the past thirteen years, during which time it has worked closely with GE to introduce the most energy-efficient lighting products in Limited Brand's stores. Limited's brands include The Limited, Victoria's Secret, Express, Bath & Body Works, White Barn Candle, C.O. Bigelow, and Henri Bendel. Limited stores use a variety of lighting products including halogen, compact fluorescent, linear fluorescent, and ceramic metal halide. Working closely with GE, Limited Brands has replaced standard wattage lamps with energy saving alternatives. For example, they replaced 75 watt halogen lamps with GE's 55 watt alternative that delivers the same quality and quantity of light; maintaining light quality and quantity is critical in the retail environment. In this example, they are reducing their energyconsumption by 26%, simply by changing to the new lamp. In another project, Limited recently decided to replace 135 watt incandescent lamps with 32 watt compact fluorescent, reducing 103 watts per socket! Between the two projects, over 400,000 sockets are being converted ... this has a major impact to both Limited's bottom line and to the environment."
