Product Ingredients

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• Australian Wool

  Consistent with our sourcing policies, we will not knowingly sell products that contain Australian merino wool until the practices of mulesing and live exporting end.

• Fur

  Limited Brands does not sell any products that are made from, or contain, real fur.

• Uzbekistan Cotton

  Because of Limited Brands’ labor standards, which strictly prohibit the use of child labor in any part of the supply chain, we have adopted a policy to avoid use of cotton from Uzbekistan, which has been identified by the U.S. Department of State’s 2009 Report on Human Rights and other highly credible sources as a country where child labor is widely used.
  

• Exotic Skins

  Victoria’s Secret and La Senza do not knowingly sell real exotic animal skins, including but not limited to: snake, alligator, crocodile, lizard, ostrich, fish, kangaroo and marine mammals.

• Animal Testing

  Company policy prohibits the testing of our branded products, formulations and ingredients on animals except in rare cases where a regulatory agency may specifically require such testing. In fact, we are Science Advisory Panel members and corporate contributors of the Institute for In Vitro Sciences , a non-profit, science-based organization dedicated to the advancement of alternative testing methods.

• Formaldehyde

  Formaldehyde is found naturally in the environment and is widely used in many consumer products. You could expect to find it in dollar bills, medicines, wood furniture, baby wipes – even fresh fruits and vegetables.

  Personal Care Products – Very low levels of formaldehyde may be found in personal care products as a result of the use of certain preservatives. While the U.S. Food and Drug Administration (FDA) has not set limits for the use of formaldehyde, our personal care products may contain low levels of commonly used formaldehyde-releasing preservatives consistent with industry standards. These levels are within safe-use limits as determined by the independent Cosmetic Ingredient Review and meet the European Union limits.

  Bras – Limited Brands does not add formaldehyde to our bras. Multiple independent tests have confirmed that our bras are formaldehyde-free or contain trace amounts, which are significantly lower than the thresholds allowed by the most stringent textile guidelines in the world. For more specific information about these claims and about formaldehyde, please visit Our Responses.

• Lead

  Accessories – Limited Brands is in full compliance with all legal requirements regarding lead in consumer products.

  Lipstick – In an article published in the July/August 2009 edition of the peer-reviewed Journal of Cosmetic Science, FDA scientists report that they have developed and employed a highly sensitive and rigorous testing method to analyze the total lead content in a broad selection of lipsticks sold in the U.S. and found the lead levels that are present are safe and well below limits recommended by international regulatory and public health authorities. Like other leading lipsticks on the market, some of Limited Brands’ lipsticks contain insignificant trace amounts of lead.

• Parabens

  Parabens are safe and approved for use in many of the major international markets, including the United States, Canada and the European Union.

  Limited Brands, like many other personal care companies, use parabens in some of our personal care products (such as hand lotion) because they help keep the products free of microbial contamination.

• Phthalates

  Phthalates play an important role in everyday life and are used in a variety of products, including cosmetics. Phthalates have existed for decades and, as a result, are one of the most extensively studied and well-understood families of chemicals. Government data from the U.S. Centers for Disease Control and Prevention demonstrate that human exposure levels to phthalates are far below minimum safety levels set by regulatory agencies. All of our products comply with regulatory standards that have been established for phthalates.
  

• Siloxanes

  Siloxanes have been extensively studied and safely used for decades in a wide variety of consumer products, including personal care products such as sunscreens and shampoos.

  Limited Brands uses siloxanes for important product performance-enhancing benefits such as the silky, smooth texture in our lotions and moisturizers.

  The Canadian government, along with the industry, is currently studying the potential environmental impact of siloxanes. Because Limited Brands is committed to environmental safety, in addition to consumer safety, we will monitor the findings and continue to make ingredient decisions based on solid scientific data.

Limited Brands, Inc. World Headquarters

Three Limited Parkway
Columbus, OH 43230

614-415-7000