Waste Reduction & Recycling

Waste Reduction

Renewing Resources. Reducing Waste.

We're committed to working with our suppliers and vendors to find creative ways to further reduce the amount of paper, packaging materials and other natural resources used in our business operations. Since 2005, Limited Brands has been a partner in the U.S. Environmental Protection Agency WasteWise program, which works with companies to increase waste management efforts to ultimately reduce greenhouse gas emissions and their impact on climate change. Our recycling efforts have been centered on:

  • Efficient packaging
  • Elimination of PVC containers
  • Store recycling efforts
  • Pallet recycling
  • Product re-use (donations/sample sales)
  • Other recycling

Below is a list of some of the items Limited Brands recycled in 2012:

  • 0.5 tons of plastic and aluminum beverage containers
  • 13 tons of aerosol products
  • 10,302 tons of corrugate
  • 54 tons of textiles
  • 194 tons of paper, magazines and catalogs
  • 450 tons of ethyl alcohol from personal care products 
  • 13 tons of aerosol products
  • 604 tons of metal
  • 472 tons of plastic
  • 1,093 tons of wood from pallets
  • 6.4 tons of toner cartridges
  • 16 tons of computers and other electronics
  • 100 tons of glass

Additionally, through reuse, Limited Brands also avoided the disposal of the following materials in 2012:

  • 101 tons of fragrance oil from personal care products
  • 41 tons of liquid soap
  • 4.5 tons of computers and other electronics
  • 36 tons of packaging components
  • 2,821 tons of excess and discontinued products and merchandise, visual marketing items, and furniture and fixtures
  • 1,421 tons of wood from pallets

In total, during 2012, Limited Brands prevented more than 17,786 tons of material from going to landfill through reuse and recycling!

Efficient Packaging   (more ...)

Our merchandise is stored and shipped in specially designed cartons that Limited Brands helped to develop along with our suppliers and a packaging material expert. These unique cartons are manufactured using fewer raw materials than our previous cartons and are designed to hold more merchandise, stack more efficiently and require less space on transportation vehicles. The containers are manufactured with approximately 42 percent post-consumer waste recycled content.

Elimination of PVC Containers  (more ...)

In 2003, Limited Brands stopped using polyvinyl chloride (PVC) containers for our Bath & Body Works and Victoria's Secret personal care products, which reduced our PVC usage by 4.3 million pounds per year. Those personal care products are now stored in polyethylene terephthalate (PET) containers, which is the most widely used plastic in consumer packaging. It's readily recycled in most communities and its manufacture is considered to be more environmentally friendly than PVC to manufacture.

Store Recycling Containers  (more ...)

Recyclable personal care products returned from our stores to our distribution center are packaged and shipped in five-gallon plastic pails. When they arrive at our distribution centers, we empty the containers, clean them and return them to the stores for reuse. In 2012, more than 13 tons of aerosol products and 450 tons of ethyl alcohol containing products were reclaimed through this process.

Pallets  (more ...)

Merchandise that is received from vendors is often shipped on wood pallets. We reuse the pallets to handle merchandise in our distribution centers. Pallets that are damaged are sent to a third party for repair and are redistributed for further use. Pallets unable to be reused are ground into fine wood shavings and are ultimately used for purposes such as mulch for landscaping. During 2012, we sent more than 2,514 tons of wood pallets for recycling and/or reuse.
Product Re-Use

Donations  (more ...)

In an effort to find beneficial ways in which surplus products and supplies can be reused, Limited Brands has partnered with various charitable organizations, such as the Central Ohio Sustainability Alliance - Waste Not Center. The Waste Not Center accepts donations of items that are in good condition and makes them available to teachers, artists and others for use in various types of projects. In 2012, Limited Brands donated to various charities a variety of items such as fixtures, furniture and other visual marketing items that would otherwise have been thrown away.

Associate Sale  (more ...)

The Associate Sale is an event in which merchandise and products that can no longer be sold in our retail stores are made available for our associates to purchase at a reduced cost. After the sale concludes, we then allow numerous not-for-profit groups to "shop" the event. In all, the 2012 Associate Sale resulted in the reuse of more than 2,821 tons of products/merchandise. Additionally, all money raised through the sale is donated to the United Way of Central Ohio.

Other Recycling  (more ...)

As an alternative to disposal, Limited Brands goes to great lengths to recycle miscellaneous materials. In 2012, approximately 79 percent of all material processed through our distribution centers for disposal was instead recycled or reused.
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