2011 – a year of giving back

In 2011, our associates were provided with more opportunities than ever before to continue the Limited Brands legacy of giving generously, and once again their collective response was astounding. As associates and as an enterprise we:

• Raised more than $9 million for United Way in our home office locations;
• Since 1997, Limited Brands and its associates have contributed $101 million to the United Way of Central Ohio
• Donated more than 15,000 associate volunteer hours to United Way supported agencies in our home office communities.
• Through the Limited Brands Foundation, invested more than $9 million to various non-profit organizations in our home office communities;
• Since its inception in 1993, the Limited Brands Foundation has contributed more than $100 million to support non-profit organizations in our home office communities.
• Continued assistance through the Associates for Associates emergency fund, which was created in response to the devastating hurricanes in 2005. To date, the fund has approved and distributed nearly 700 gifts totaling more than $944,000 to assist associates facing hardships due to emergency situations beyond their control.
• Donated more than $3 million in product donations. This includes bulk product, clothing and auction/raffle and in-kind donations to non-profit agencies;
• Sponsored more than 9,700 race participants to support the fight against breast cancer through Komen Race for the Cure (Columbus, New York and Rio Rancho) and the American Cancer Society - Making Strides Against Breast Cancer (Kettering) in our home office locations. Sponsored more than 1,000 race participants in four of our field locations (Chicago, Dallas, Houston, and Miami)
• Since 1997, Limited Brands has donated more than $1.1 million to Susan G. Komen Race for the Cure and American Cancer Society's Making Strides Against Breast Cancer. 
• Continued to make grants from the Limited Brands/Mast Cares fund, which has awarded more than $1.8 million to international charity initiatives. Projects have included the rebuilding of two orphanages and a water purification infrastructure in Sri Lanka; a library of "talking books" for the blind in Vietnam; a summer camp for a youth home in Israel; and a donation of boats to fisherman in Indonesia;
• Touched more than 44,000 lives in families through the Giving Tree programs at Mother’s Day and Holiday;
• Collected and donated more than 46,000 meals through our Limited Brands Can program for families in need of emergency food assistance;
• Supported more than 100 business leaders who serve on boards of various non-profit organizations through our Community Connections program;
• Raised more than $4 million and had more than 1,500 associates participate in Pelotonia, a bike race, to support cancer research at The James Cancer Center of The Ohio State University.

At Limited Brands, we are characterized by a deep commitment to each other, and to our communities. With our body of giving programs growing, and more of our associates participating every day, we will continue to give back-as individuals and as an enterprise-and continue to make a difference!